Wednesday, September 06, 2006

Katie Couric is Video-Casting

Which really just means CBS is distributing excerpts of her short interview segments online. For example, today's video is of her interview with President Bush. All three of her "Eye-to-Eye" online segments can be found at CBS's website. I rarely have time to sit down and watch the CBS Evening News, but I'll happily watch the segments I'm interested in at my own convenience. Distributing online helps CBS turn a non-viewer into a viewer. I'd even watch short ads, if it would mean the entire content of every nightly broadcast were segmented and made available online.